Hoy quería compartir con ustedes una lista de libros que considero que todo Product, Growth y Marketing Manager debe leer. Los he agrupado según la etapa de desarrollo de producto y estadio del negocio a la que corresponden. Si bien existen muchísimos libros buenos, he seleccionado uno o dos libros en cada grupo que recomiendo a ciegas y creo que suman al desarrollo profesional de las 3 posiciones / áreas previamente mencionadas.
#1 Introducción al Product Management
“Inspired: How to Create Tech Products Customers Love” de Marty Cagan
#2 Estrategia de producto
“Radical Focus (2nd edition): Achieving Your Goals with Objectives and Key Results” de Christina R Wodtke
“Good Strategy/Bad Strategy: The difference and why it matters” de Richard Rumelt
#3 Product discovery
“Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value” de Teresa Torres
“The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you” de Rob Fitzpatrick
#4 Product delivery
“The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback” de Dan Olsen
“User Story Mapping: Discover the Whole Story, Build The Right Product” de Jeff Patton
#5 Growth
“Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success” de Sean Ellis
“Product-Led Growth: How to Build a Product That Sells Itself” de Wes Bush
#6 Marketing
“Loved: How to Rethink Marketing for Tech Products” (Silicon Valley Product Group) de Martina Lauchengco
#7 Liderazgo de producto
“Empowered: Ordinary People, Extraordinary Products” de Marty Cagan
“Escaping the Build Trap: How Effective Product Management Creates Real Value” de Melissa Perri
#8 Consiguiendo trabajo en producto
“Cracking the PM Interview: How to Land a Product Manager Job in Technology” de Gayle Laakmann McDowell y Jackie Bavaro